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How important are Promotional Products in Australia?
Do they really work?
Should you be using them to promote your business or service?
The short answer is YES.
In todays competitive market you cannot afford not to be putting you company name or logo in front of your customers.
Did you know that Marketers in Australia spend more than $1.34 billion dollars (AUS) a year on promotional products for one reason, they work.
•52% of people surveyed say their impression of a company is more positive after receiving a promotional product.
•76% recall the name advertised on the product.
•55% keep the item for more than one year.
•Nearly 50% of recipients use them daily.
•52% of people do business with a company after receiving a promotional product from them.
Promotional Products in the Office:
- How many people have at least one promotional product in their offices? 74%
- How many have 2 or more in their offices? 59%
- In the work place, more than half of people hold onto their promotional product from 1 to more than 4 years.
Promotional Products in the Home:
- How many people have at least one promotional product in their kitchens? 91%
- How many have 2 or more in their kitchens? 81%
- In fact, the kitchen is the #1 place people use and keep their promotional products.
(People spend on average 3-5 hours a day in their kitchens)
Reach & Recall:
- 71% of business travellers surveyed reported receiving a promotional product in a 12 month period.
- 33.7% of this group had the item on their person.
- 56% of people kept their promotional product for more than one year.
- 76.4% said they kept their promotional product because it was useful.
- 76.1% of the respondents could recall the advertisers name on the product.
Some inexpensive promotional products that won’t break the bank include:
- Pens printed with your company name or logo.
- Fridge Magnets
- Coffee Mugs
- Stubby Holders
- Stress Shapes
- USB/Flash Drives
- Corporate Gifts
Click on the link below to view just some of the promotional products that Uniforms Made Easy can supply.
Please contact us anytime to discuss your needs.
Phone: 0435 777251
*Statistics Source: Australian Promotional Products Association (APPA)