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Adding the team’s logo or any other form of brand identity adds a lot to your uniforms. This is why it is important to make sure that including brand identity on uniforms are done professionally.
For example: you could head out to OfficeWorks and for around $50 bucks could get an Iron On Transfer Paper to print images directly onto light t-shirts, bags, aprons and even uniforms.
But as you know that your business deserves better than this cheap approach for printing one of the most important business asset “your brand logo”.
Another example is that when you work with an experienced distributor of fine quality uniforms for all types of Australian businesses with over 30 years industry experience “Uniforms Made Easy” quality and professionalism isn’t even a question or an extra service that you would pay extra dollars for. But rather, we assist you with making the right decision as far as your branding requirements are concerned. For instance, when incorporating an image onto the uniform, we have to think about the position of the logo, should it be at the left top, right or centre, back or sleeves of the garment? Or, what about the colours of the uniforms as they can influence the brand logo to stand out even more.
One very important decision that captures all of these choices is figuring out how you will have it added to the garment, do you want it to be stitched on, or do you want to use screen printing?
Embroidery is the process by which an image is digitized on a computer and then stitched into the fabric using embroidery thread.
Embroidery usually captures the image skillfully and always gives a good representation. So does screen printing; however, it uses ink to illustrate the image on the fabric. Each method is typically used on different types of fabrics.
Screen printing is often used on softer fabrics made of cotton such as T-shirts, and embroidery is typically used on stronger garments like polo shirts. Choosing the right solution for your business uniform requirements can be a challenge, to simplify this process and to help you figure out which of the two options you should choose, let’s take a look at the pros and cons:
Embroidery Looks More Polished
When you are looking for something that is much more orderly and uniformed, then embroidery can be the better choice. The embroidered logo is usually neatly placed at the top left of the shirt. This gives your staff and team a look that is more low key and professional. Screen printing on the other hand is usually done for larger areas incorporating an image that typically is placed at the centre of a uniform. If your business is a bit less formal, then you might be interested in the latter.
Embroidery Lasts Longer
Embroidery is usually used on thicker materials that are of good quality such as polo shirts. This means that it will last a lot longer than screen printing. Additionally, the stitches degrade a lot slower than the ink does. Not only is the ink typically used on thinner, less-resistant shirts, but it also degrades each time the shirt is washed. The ink starts to flake overtime and the image begins to fade away. If you want uniforms to last for a long period of time, then embroidery is the better choice. However, if you require equipping your staff with uniforms only for special events such as Australian Business Trade Shows, then screen-printing on your uniforms may be ideal for less frequent occasions.
Screen Printing Is More Visible
The good thing about screen printing is how bold and daring it can look. This allows you to use screen printed shirts for promotional purposes. Depending on the occasion, which business type and event you require uniforms to be worn at, when visibility is more important, then, screen-printed garments will perform better.
Embroidery also serves to promote your brand too. However, it might be less effective because a prospective customer might not be able to see your logo and the business name because size restrictions can be associated with logos embroidered.
Screen Printing Costs Compared to Embroidered Garments
One of the appeals of the screen printing option is the price difference, since the embroidery process may cost more, and also embroidery typically is used on more expensive fabrics. This means that screen-printing usually is cheaper. Having said that, the price difference in production costs can often be minuscule to choose either option based on cost.
Uniforms Made Easy Difference
We hope that by considering this information the choice between embroidery and screen printing should be straight forward. Basically, we believe that quality and durability should be your number one choice and the objective of your promotional needs must be taken into account when selecting uniforms that are embroidered, compared to uniforms that are screen printed. Contact us for all your uniforms needs as we are here to answer all your questions.